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Marketing Research
Jadrná, Michaela ; Kaňovská, Lucie (referee) ; Šimberová, Iveta (advisor)
This bachelor thesis deals with marketing research of customer satisfaction, of a limited liability company, Kavárna and Bistro termoska s.r.o. in Velké Meziříčí. The theoretical part defines marketing terms, external and internal business environment and methods of marketing research. The practical part deals with the analysis of the marketing environment of the company and marketing research of customer satisfaction. At the end of the thesis, proposals leading to improvement of the current situation of the company are given.
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Business Plan - The Establishing of a Bistro
Rozinková, Kamila ; Zahradník, Ondřej (referee) ; Heralecký, Tomáš (advisor)
This diploma thesis deals with the establishment of a business entity, and at the same time provides an insight and methodology of the process of compiling a business plan and its application in everyday practice. At the very beginning of the work are characterized individual terms from the business environment and literature background. The following part of the diploma thesis focuses on the analysis of the business environment in which the newly established entity will do business. In the very conclusion, on the basis of analyses and findings, individual proposals and recommendations are set for how to compile a business plan.
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Financing of Business Activities
Kříž, Adam ; Kruntorádová, Markéta (referee) ; Heralecký, Tomáš (advisor)
The aim of this bachelor's thesis is to find a suitable financial side of the project for the acquisition of a multimedia trade fair exhibition. The theoretical part is devoted to the introduction of various forms of financing, analysis used in the analysis of the current situation and ratios. In the analytical part based on, the analysis of the current state and financial analysis is performed. The design part deals with the selection of a suitable solution for the selected project.
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Development of Business Activities of Company Netcope Technologies a.s.
Juřenová, Vendula ; Palička, Jan (referee) ; Šimberová, Iveta (advisor)
The diploma thesis focuses on the development of business activities of Netcope Technologies a.s. on the U.S. IT technology market. The first part of the thesis deals with the theoretical knowledge, which is subsequently used in the analytical part. The analysis is subject to the company itself, its competitive environment and the American market. Values from all analyses were summed up into the SWOT and subsequently evaluated. The last part deals with solving these problems which should help the company to increase sales and thus sales on the U.S. market.
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Financing of Entrepreneurial Activities
Kloc, Arne ; Mačák, Pavel (referee) ; Heralecký, Tomáš (advisor)
This bachelor thesis is focused on the financing of gym building recostruction located in tennis area. The theoretical part is about financial resources, the analysis of current state, the methods of investment return rating and rentability indicators. In the analytical part I make current state analysis and financial analysis. The proposal part presents optimal ways of finanacing this project.
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Financing of Business Activities
Kříž, Adam ; Kruntorádová, Markéta (referee) ; Heralecký, Tomáš (advisor)
The aim of this bachelor's thesis is to find a suitable financial side of the project for the acquisition of a multimedia trade fair exhibition. The theoretical part is devoted to the introduction of various forms of financing, analysis used in the analysis of the current situation and ratios. In the analytical part based on, the analysis of the current state and financial analysis is performed. The design part deals with the selection of a suitable solution for the selected project.
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Business Plan - The Establishing of a Bistro
Rozinková, Kamila ; Zahradník, Ondřej (referee) ; Heralecký, Tomáš (advisor)
This diploma thesis deals with the establishment of a business entity, and at the same time provides an insight and methodology of the process of compiling a business plan and its application in everyday practice. At the very beginning of the work are characterized individual terms from the business environment and literature background. The following part of the diploma thesis focuses on the analysis of the business environment in which the newly established entity will do business. In the very conclusion, on the basis of analyses and findings, individual proposals and recommendations are set for how to compile a business plan.
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Marketing Research
Jadrná, Michaela ; Kaňovská, Lucie (referee) ; Šimberová, Iveta (advisor)
This bachelor thesis deals with marketing research of customer satisfaction, of a limited liability company, Kavárna and Bistro termoska s.r.o. in Velké Meziříčí. The theoretical part defines marketing terms, external and internal business environment and methods of marketing research. The practical part deals with the analysis of the marketing environment of the company and marketing research of customer satisfaction. At the end of the thesis, proposals leading to improvement of the current situation of the company are given.
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